Qualitative Data Analysis

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Friday 16 October 2015 09.00-10.30
Lowry Hotel, Room 7

Dr Elizabeth M. Ineson, Director of Research for EuroCHRIE
Dr Seán T. Ruane, Shannon College of Hotel Management, NUI
Dr Melanie Smith, BKF University of Applied Sciences
Dr Matthew H.T. Yap, University of Macau
Dr Edwin Torres, University of Central Florida
Prof Marianna Sigala, University of South Australia

The workshop explores methods of qualitative data analysis, including content analysis, Delphi technique, ethnography, narrative analysis, netnography and thematic analysis, via papers published by the team of international presenters. A discussion on the use, advantages and disadvantages of these methods follows the presentation.