STR Certification in Hotel Industry Analytics (CHIA) Training Session and Train-the-Trainer Workshop

Date / Time: Tuesday 25th October (8.30 - 17.30)
Venue: Budapest Metropolitan University (Room F108)

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Workshop Details

You are cordially invited to attend a “Certification in Hotel Industry Analytics” (CHIA) training session and Train-the-Trainer workshop. The training is free for professors and instructors. Industry professionals are invited to attend. Grad students and senior level undergrads are also invited if space allows. The cost for industry professionals is $200 USD and the cost for students is $75 USD. The “Certification in Hotel Industry Analytics” (CHIA) is jointly offered by STR, AHLEI and ICHRIE.

Certification in Hotel Industry Analytics (CHIA)

The “Certification in Hotel Industry Analytics” is being offered globally to students, professors and industry professionals through a joint effort between AH&LEI, ICHRIE and STR. Nearly 6,000 CHIA certifications have been granted, and over 60 public training sessions have been conducted. The CHIA is the leading certification for industry professionals focused on analytics and the leading hotel-related certification for students graduating from Hospitality and Tourism programs. It is endorsed by the Institute of Hospitality and many other hotel organizations.

This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports. Achieving this distinction announces that these recipients have a place among the best professionals in our industry and opens the doors to future career opportunities. Participants receive a certificate and are able to use the CHIA designation on their business cards and resumes.

The CHIA training covers the following content:

  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Property Level Benchmarking
  • Hotel Industry Performance Reports

A detailed outline and also testimonials are available. The session also prepares instructors to be able to present the CHIA training to their students. A comprehensive training package is available including PowerPoints, application exercises, supporting materials, quizzes and practice exams. It is easy to personalize the training related to a specific area of the world or for the specific needs of a school, company or organization.

Workshop Details and Registration

Room F108 at Budapest Metropolitan University will open on Tuesday at 8:30 am. The workshop will begin at 9:00 am and end at 5:30 pm. There will be coffee/drink breaks and a break for lunch at around 12:00. Breakfast will not be provided. Dress code is business casual. Training materials will be made available to participants prior to the session. It will be optimal for participants to review the training material prior to the session if at all possible. Please bring the training materials with you to the workshop on a laptop, or you can bring them in hardcopy format. There are a lot of slides so if you create hardcopies of the PowerPoints, you might want to print multiple slides per page and use both sides of the page. Training will be presented in English. Once you have completed the training you will have the opportunity to take the CHIA exam online at your earliest convenience. It is a 50 question multiple choice test with a 90 minute time limit. Upon successful completion (70% or greater), you will receive your CHIA certificate.

If you would like to reserve a seat or if you have questions, please contact Space is limited, so if you are interested, please let us know ASAP and we will hold a seat for you. Industry professionals can reserve a seat by emailing Phyllis Lamar at We would be delighted to have you join us for an educational and enjoyable experience.