Susan Horner
Susan is currently Associate Professor in Hospitality, Tourism and Events at Plymouth University where she is the Programme Leader for the Hospitality Management, International Hospitality Management, Tourism and Hospitality Management, and Cruise Management undergraduate courses.
Susan wrote her first book ‘Marketing for Hospitality’ in 1996 and has gone on to write further books with collaborators including Professor John Swarbrooke, Professor Roy C. Wood and Professor Stephen Ball. Susan’s books include key texts such as Consumer Behaviour in Tourism, International Cases in Tourism Management, Business Travel and Tourism and Leisure Marketing. These books are used internationally and have been translated into a variety of languages including Chinese. She has also helped a number of students to publish their research over the last decade.
Among her other skills and experience, Susan has an interest in the learning styles of hospitality students, and relationship marketing and management issues for hospitality. She has also developed an international reputation as a marketing specialist, and been responsible for the academic content of hospitality courses at undergraduate and postgraduate level that have been delivered both locally and internationally in the distance learning environment.
Susan was previously a Senior Lecturer in Marketing and Consumer Behaviour from 2009-2011 in César Ritz Hotel School Switzerland based in Brig and taught students from all over the world who went on to successful careers in the hospitality sector worldwide.
She has worked on the recently launched development of The Plymouth University Hotel School which has an emphasis on sound educational programmes, practical industrial experience in co- operation with industry patrons and partners, and the development of long term alumni networks that all contribute to the personal career progression of talented individuals. Susan is developing a Talent Management research group in Plymouth and has founded an international network, the findings of which will feed into the development of new educational programmes of study.
